Renault Kadjar (EN)
Renault aimed in this company to reach to the target audience, encourage them and shift them from “standing” to moving. With this aim in mind, they also wanted to interact with their users in the most effective way. Therefore, we wanted to encourage car drivers to get outside through advertisements published in mobile mediums.
For this we have developed a media first technology and reached to the drivers stuck in the rush traffic, managed to surprise them and delivered the client’s message in the most effective way. At the end of the campaign, we have created 1 million impressions, managed to interact more than 80.000 drivers and inspired them to get outside with Renault Kadjar.